Social media strategy, content planning and channel management designed to build engaged communities and drive meaningful results.
SOUR PATCH KIDS (UK&I) - SOCIAL MEDIA MANAGEMENT
Role: Social Media Manager
Overview: Social media management for Sour Patch Kids UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand's mischievous personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity.
Responsibilities:
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Managing day-to-day social media activity across TikTok and Instagram
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Planning content aligned with campaign and brand objectives
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Collaborating with creative, strategy and content production teams
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Providing platform and trend insights to ensure content felt native to each channel
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Monitoring performance and identifying opportunities to optimise content and engagement
Results:
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5.5M organic TikTok video views
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201K Instagram reach
TikTok carousel that generated 4.3M views and 102K engagements
OLYMPIA LONDON - SOCIAL & CONTENT MANAGEMENT
Role: Social & Content Manager
Overview: Social and content management for Olympia London, contracted through T&P. Supported the venue's transformation through social-first content across live events, venue openings and hospitality, including the launch of Idalia restaurant. Worked closely with the in-house marketing team to capture and deliver engaging content with rapid turnaround, ensuring coverage remained timely, platform-native and aligned with Olympia's premium brand.
Responsibilities:
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Creating social-first content across live events, venue launches and hospitality
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Planning content aligned with campaigns, seasonal moments and brand objectives
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Capturing live event content with same-day turnaround for social channels
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Developing content ideas designed to maximise engagement and reach
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Collaborating with marketing and venue teams to deliver results
Results:
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Delivered real-time social coverage across multiple live events
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Produced launch content supporting the opening of Idalia restaurant
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Created platform-native content showcasing Olympia's redevelopment and hospitality offering
Always-on content for Idalia Restaurant
Event coverage for Photo London
Seasonal content for Idalia Restaurant
Event coverage for Ideal Home Show
OREO (UK&I) - SOCIAL MEDIA MANAGEMENT
Role: Social Media Manager
Overview: Social media management for OREO UK & Ireland, contracted through Dentsu Creative. Worked closely with creative and strategy teams to bring the brand's playful personality to life across TikTok and Instagram through reactive content, trend-led executions and always-on social activity, ensuring content remained culturally relevant and platform-native.
Responsibilities:
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Managing day-to-day social media activity across TikTok and Instagram
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Planning content aligned with campaign and brand objectives
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Collaborating with creative, strategy and content production teams
-
Providing platform, culture and trend insights to ensure content felt native to each channel
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Monitoring performance and identifying opportunities to optimise content and engagement
Results:
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1M+ organic video views on TikTok
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127.4K reach on Instagram
