top of page

Social-first content and campaign work focused on platform-native storytelling and engaging creative.

HEINZ FLAVOURED BEANZ - PAID SOCIAL CAMPAIGN

Role: Creative Direction, Content Production

​

Overview: Creative direction and video production for a paid social campaign focused on showcasing the versatility and everyday appeal of Heinz Flavoured Beanz.

​

Responsibilities:

  • Concept development aligned with campaign objectives

  • Defining visual direction, tone, and content structure

  • Directing shots and on-set decision-making

  • Overseeing filming, editing, and final delivery of assets

  • Ensuring content translated effectively into paid social formats

ELIZABETH ARDEN PEPTIDES & RETINOL - PAID SOCIAL CAMPAIGN

Role: Video Editing 

​

Overview: Creation of paid social video assets using client-provided footage, with a focus on engaging edits, clear messaging and platform-native execution.

​

Responsibilities:

  • Editing client-provided footage into paid social video assets

  • Structuring content around strong opening hooks and clear messaging

  • Refining pacing and visual flow to maximise engagement

  • Adding text overlays, motion graphics and brand elements 

  • Designing assets with platform-specific safe zones and UI placements in mind

bottom of page