Creative direction for social-first campaigns, focused on platform-native storytelling, strong visual hooks, and content that stands out in the feed.

My approach combines strategic thinking with hands-on production, ensuring concepts are not only creatively strong but also optimised for social performance.

HEINZ FLAVOURED BEANZ - PAID SOCIAL CAMPAIGN

Role: Creative Direction, Content Production

Overview: Creative direction and video production for a paid social campaign focused on showcasing the versatility and everyday appeal of Heinz Flavoured Beanz.

Responsibilities:

Concept development aligned with campaign objectives
Defining visual direction, tone, and content structure
Directing shots and on-set decision-making
Overseeing filming, editing, and final delivery of assets
Ensuring content translated effectively into paid social formats